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The Challenge

Meeting the needs of the committed fan base of Disney aficionados who spend considerable time, talent and capital on their shared passion of all-things-Disney.

The Solution

As a creative developer of content targeted to this market we created a brand that would be our conduit into this market as a reporter but also as a developer.

etckt.com

Reviews, Tips and News for The Walt Disney World Resort and All Over Disney’s World

Integrated Digital Presence

Heavily integrated cross-site campaigns using the latest social media sites, word of mouth and blogging to expand the reach for etckt.com’s message.

Visit the Site

What’s in a name?

So what’s with the name, etckt? Like many other brands, we chose a name that had some meaning to the Disney-fan community and shortened it up for the internet-age.

The e-ticket was part of the original ticketing system used at the parks and was reserved for the best rides. etckt.com is a contraction, of sorts, of the beloved e-ticket and pronounced the same way.

Engage

etckt.com delivers information that attracts a wide-variety of readers across market segments by delivering original content that cannot be found on any other site.

Educate

We love Disney just about as much as anyone and we strive to provide accurate information that showcases what makes Central Florida the number 1 tourist destination in the world.

Entertain

Over the years we have learned lots of great things about Disney, from first-hand experience and stories from some of the old-timers and we share those stories and our insights with the readers and followers of etckt.com.

More Than A Blog…

What originally started as a means to communicate with a engaged and committed market has expanded from our initial platform of blogging to: fine art prints, photographic essays, iOS application development and publishing.